Social media marketing is becoming crucial to marketing departments everywhere, and there is little doubt which platform is driving the charge. The days when a company created a Facebook page simply for the purpose of having a presence there are over. Facebook has risen as the social media powerhouse of digital marketing, and it is here to stay. Interesting research shows just how influential Facebook has become in our daily lives. Combined with several critical adjustments to how Facebook publishes “news” and intersects with other sites, the state of Facebook is mind-blowing. And that’s a big deal for your business.
Here are 10 most vital reasons your business needs to be involved with Facebook:
Reason #1: Visibility
Facebook is the social media goliath, and they have the data to prove it. With more than 1.55 billion monthly active users, Facebook is simply too big to ignore. It has more monthly active users than Twitter, Instagram, and WhatsApp combined. Every day, the typical American spends roughly 40 minutes on Facebook. With Facebook driving more traffic to news websites than Google, it is clear that a company Facebook page has the potential to generate leads and drive traffic to your website.
Reason #2: Access to Insights
You don’t need to be a business analyst to understand Facebook analytics. When you create a business page for your company, you’ll get full access to analytics and you’ll get the chance to review the results of your efforts. They are easy to understand and can provide a great deal of value to your business. You’ll get the ability to see how many likes your page has grown, the reach of your posts, engagement on the page, and how well your posts perform. This information is very useful going forward as you’ll be able to see which posts generated the highest reach and what type of content needs more improvement.
Reason #3: Viral Marketing
Have you ever noticed when purchasing an item from Amazon how they have a section below the product called “Customers Also Bought?” I can’t tell you how many times I’ve picked up an extra book or movie simply by the purchasing habits of people similar to me, but I have never met. What if you knew those people with similar shopping habits as you though? Would you be more likely to buy? Of course you would! When people interact with your Facebook page through comments, liking something or some form of activity, it shows up on their news feed that ALL of their friends see. With the average Facebook user having at least 150 friends, there is a viral effect with every interaction your customers have on your Facebook page. There is no where else you can get such exposure so quickly and for FREE!
Reason #4: Brand Awareness
One of the biggest problems facing brands is not that their products or services are bad, but that their target customers are not aware of them yet. Social media can change that by exposing potential fans and customers to your page, content and business.
Reason #5: Real-time Search Option
Facebook is now making most content available publicly, unless you tell them not to via your privacy settings. Twitter opened their data stream to anyone (not just big developers). Google and Bing are incorporating this data into search results, in real-time. Facebook may not be the ideal environment for every social media initiative, but its huge size forces you to at least consider participating – regardless of what type of business you run. Conversely, some brands are putting an awful lot of eggs in the Facebook basket, which is perhaps justifiable based on the facts above. However, I’m not keen on building the centerpiece of my social media strategy on what amounts to rented land.
Reason #6: Reach your Ideal Audience
We’ve already touched on just how many people use Facebook every day, so is it any surprise that it is a great way to reach your ideal audience? Facebook provides tons of detailed ways to reach specific people based on their behavior on your website, their known likes, engagement with your Facebook page, and other various elements of their demographic such as age, gender, and location. You can create extremely granular audiences that produce a high ROI using Facebook ads.
Reason #7: Traffic
Probably the most obvious reason for creating a Facebook Page is Traffic. Facebook can drive a tremendous amount of traffic to both your Facebook Page and your website or other external asset. There is literally no better way to drive mountains of traffic to any destination you choose than through Facebook’s billions of users.
Reason #8: Communiction
Facebook not only let’s you identify your target audience, it gives you the ideal platform for communicating with that audience in almost any way you see fit. From simple posts to complex polls or even Question and Answer sessions and private messaging, Facebook provides you with an ideal way to communicate with potential and existing customers.
Reason #9: Share-ability
Facebook makes it very easy to pass good content around. People can share your links, your videos and your pictures. So if you post quality content from your site on your Facebook Page, your community will provide you with valuable digital word-of-mouth advertising. Some people worry about where to get all this good content to share. Pull it in from other blogs, Google alerts in your niche, and mix it in with your own content. It doesn’t even have to be directly related to your business.
Reason #10: Offers many ways to get Creative
A great benefit of the photo-sharing app is the creativity it provides. On Facebook, your marketing team can go wild coming up with new ways to draw attention and add followers and new customers. Show the public that your brand has personality and that it is cool to shop with you by mixing it up with contests, shoutouts, vivid images, interactive videos and more.
Hopefully these 10 benefits have convinced you that having a Facebook business page is an absolute no-brainer. The more Likes your page gets, the clearer the picture on who your perfect prospect or customer will be. What’s even better is you can do this without needing a substantial amount of traffic. The added benefit of developing an audience through Facebook is it can either validate the niche you are working in or it can tell you if a potential business idea is worth pursuing. If there is interest you will definitely see it and if there isn’t, you will find that as well.
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