Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. Having a social media page for your brand will benefit your business and with a regular use, it can also produce a wide audience for your business in no time. Here are the reasons why you should leverage your platform in social media:
Promotion of Contents
Perhaps the most obvious benefit to social media fro business is that you can promote your content to your followers directly. You need not care about search at all. If your ranking is not especially high, or you are currently working on your SEO (Search Engine Optimization) strategy, your great, keyword-optimized content will allow your hard work to be shown to your followers on several platforms. While inbound links do not pull as big of a punch as high-quality backlinks, it still can improve your bounce rate and website analytics.
Engaging with Your Audience
Social media allows you to actually interact with your audience, gauge their interest in your products and your content while also letting you tailor your marketing strategies to what they want to see. Using social media can also help you provide better customer service to your audience which can build up your reputation and create loyal followers. Building up a positive image of your brand on social media can make your overall marketing strategy much easier.
The biggest reasons to get your brand active on social media is that your customers will expect you to be available on these sites so that they can learn more about your company. They also expect you to answer their questions and listen to their feedback. There are now millions of businesses using social media sites and not having your brand available on sites like Facebook could mean missing out on a huge audience.
Improves Search Engine Rankings
Search Engines like Google and Bing have confirmed that Twitter and Facebook profiles influence SEO results. So do, Google+, LinkedIn and others. The more your business is talked about, the better place it gets in the search results.
When your customers searches for your brand, your social media profiles shows up in the search results as well. These create more click-through opportunities as they occupy a valuable spot in SERPs.
Drives Website Traffic
A key goal of every website owner is to increase their traffic, which has become a lot easier to do through the use of social networking sites. Search Engines used to be the sole focus for driving traffic. However, recently social media plays a much more prominent role, making up almost a third of all referral traffic. Additionally, the more interaction you achieve on your social media, for example; receiving a large number of retweets and likes on twitter, the higher your search ranking result will be.
Cost-effective Marketing Platform
Social media is cost effective advertising methods for business than the traditional method of marketing. Small business owners can take advantages of social media marketing to grow their business. Home based business owners, freelancer, shopkeepers are not able to spend a big budget on marketing than big brands. That’s why using free methods of marketing on social media such as sharing blog content, posting advertisement images, creating business pages, posting in groups and communicating about products and services in communities are free.
Improves Customer Experience
Nowadays, most consumers turn to social media to ask a question, provide feedback on a brand’s customer support team or seek assistance. Your business will miss out on all of these conversations – and the opportunity to avert disasters – if it’s not on social media. Using social media you can inform your audience about a shortage of stock or a problem that you solved for a customer. Doing this prevents further problems from developing. Also, if you’ve received positive feedback from a satisfied customer, you can also ask them to leave a review on one of your social media platforms.