Reviews are not only good for customers; it is also good for your overall online presence. Online reviews are having a growing impact on search engine results, and they have the ability to positively impact your search engine placement, especially search placement in local listings. Reports have also shown that customer reviews often increase the click-through rate to your website and are used to reinforce your geographic listing which is why they often increase your local search placement. There are plenty of sites you can get reviews on, and only a small portion of users will actually leave them. Fortunately, there are plenty of ways to get more customer reviews:
Make it Easy for Customers to Leave Reviews
Customers who leave you online reviews are doing you a huge service, whether it’s giving you a huge shout out or some valuable product feedback. Also, they don’t really get much back in return. So, make it easy for them to leave better reviews. Tell them exactly where to go. Activate reviews section on all available channels. Your website and social media accounts shouldn’t just be encouraging people to leave feedback but actively showing them how by linking to it. For an online store, consider including the review request at the bottom of a shipping notification email or in a separate email sent a week or so later, giving the online shopper time to have received the order.
Reward Them with Incentives
Your time is valuable, and so is your customers’, so making sure you’re giving customers a reason to leave a review will increase your reputation. Offer incentives to make your customers want to write a review such as discount or coupon codes, or entrance into a contest for an even bigger prize, or gift cards for coffee, online shopping, or cold hard cash.
Be Sure to Respond!
Mastering customer reviews is a two-part process: part one is getting the customer reviews, and part two is making sure your customers know you want to continue the conversation. So, respond to every customer reviews. This sounds like a no-brainer, but when your customers say something to you — whether through a customer review, Facebook comment, Tweet, etc. — respond to them as promptly as you can so they know that their input matters and is appreciated.
Use Email Signature
The functionality of most email marketing software these days is amazing. Also, you can Include a review link in your standard email signature; you’ll be surprised at how many will use it! Not only can you see how many of your customers opened your email, but most apps let you send emails based on whether or not a customer opened a particular email. If your request for a review didn’t even get opened, that doesn’t necessarily mean that a customer doesn’t want to help you. You may have caught them at a bad time, or your email might simply have gotten lost in the fray of the average bulging inbox.
DON’T Delete Negative Reviews!
Deleting negative reviews can actually hurt you if anyone notices, and result in a perceived loss of transparency. Instead, use these negative reviews to your advantage by addressing them. Apologize for the user’s experience, and offer a solution to resolve the complaint. If you can’t, ask to contact the user through email or private message. Other users will still see the negative review, but they’ll also see that you took ownership of the situation and tried to make it right. This counts for a lot.
The more reviews a product or business has, the more trustworthy the reviews for the retailer will be. That in turn gives shoppers who first discover your brand online trust you’ll have what they need, and give you higher retail sales. The easiest thing you need to do to get more customer reviews is to simply ask in a timely manner. The more reviews customers make of your products and your business, the more loyalty they will have for you. How to get online reviews that plays big when you’re trying to compete with online retailers who use customer ratings and reviews extensively. And if you want to have fun with your reviews – even if they’re bad, consider doing what this pub did!